Bali is one of the most popular tourist destinations in the world, but that status is recently facing many challenges. One problem with Bali is its tourism potential that has reached breaking point. Also, neighboring provinces such as West Nusa Tenggara and South Sulawesi are in the middle of developing their tourism potentials, opening new direct flight routes to Malaysia and Singapore as well as building new airport in Tana Toraja, adding further challenges for Bali to keep its tourist visitation numbers high.
In order to prevent low visitation rates to Bali, the province’s regional government has planned to develop new potential tourist spots in Bali, as additions to more popular and crowded areas such as Kuta, Legian and Seminyak. The plans include development of agro tourism aspects and emphasize in the least represented groups in travel and accommodation services: senior citizens. They are now viewed as a potential customer group because they can come in any time during the year and usually stay for longer time than families, student groups and honeymoon couples.
There are five prominent areas in Bali that become new development targets starting from this year: Kintamani, Bedugul, Amed, Gerokgak and Perancak. Some of them has actually functioned as tourism spots, but still need further development. The agro tourism spot in Gerokgak , for example, will focus on the growing of dragon fruits and pineapples, the most ideal fruits to plant in dry, tropical areas. This plan is expected to reach the same success previously achieved by Malang and Bogor with their agro tourism businesses that focus on local fruits such as apples.
Meanwhile, new focus of senior tourists will bring to the development of new facilities, including retirement village and health center. The whole development plan also includes new airport building plan in Buleleng Regency, therefore opening new and wider access to more potential tourism spots in Bali. Hotel Bali
Development of tourism spots in Bali will also focus on existing travel destinations that have received relatively less attention than popular spots. For example, since many visitors often head to south eastern coastal area such as Kuta and Legian, government will start to focus on southern areas such as Canggu, Umalas, Kerobokan and Singaraja. Although these areas are famous as surfer paradise and rural retreats, there are still complaints about the lack of transportation facilities. By developing other areas, Bali government can solve the problems of traffic, infrastructure quality and crowds in southern areas.
To follow the new development plan, local government will apply new law about standardized room rates for hotels, especially the ones that are below five star levels. This prevents new hotels to open unhealthy competition by offering default rates that are much lower than standard rates, ruining the market. The expected results involve the increasing of visitation numbers, reduced traffic and other infrastructure problems, and prevention of breaking point in Bali’s tourism potential.
With all of these development plans, it seems that Bali can expect for more tourists and increased visitation periods in upcoming years.
Source: prurgent.com
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